French Montana took to Instagram yesterday to blast the 50 Cent-endorsed liquor brand EFFEN vodka.
French’s comments came just hours after he said that he “loved” the vodka brand, which was a surprise to many as his label boss Puff Daddy owns a stake in Cîroc, a direct competitor.
“Shout out to EFFEN vodka,” French Montana said in the first clip, which was uploaded by DJ SpinKing. “That sh*t kind of watered down, but I love it.”
Just hours later, French uploaded a video to Instagram blasting 50 Cent and EFFEN, check it out below…
“This is how I feel about your bullsh*t,” French Montana says. “What the f**k is this?”
The rapper can then be seen throwing multiple bottles of EFFEN into the garbage.
A few hours later, 50 Cent took to his Instagram account to respond to French Montana’s video. The G-Unit frontman claims that French uploaded the video per the request of Puff Daddy.
“Yo, I just seen a clip of French Montana throwing bottles of EFFEN in the garbage,” 50 Cent says. “You know Puffy called him like, ‘You said you f*cking like that shit? You f*cking bitch, you want your record out don’t you? You f*cking dummy. You f*cking playing? They f*cking putting us out of business you f*cking a**hole. You better do something!’”
Then later 50 cent posted another picture of French Montana with the caption: “I know puffy touched your butt ?French, you and James Cruz. ? talking about he was high, no he was horny. #EFFENVODKA #FRIGO #SMSAUDIO” See the picture below…